SEO (Search Engine Optimisation) is the process of optimising your web pages to show favourably in SERPs (Search Engine Results Pages). Over 80% of searches in the Ireland are made on Google, so it’s no surprise that Google receive the most attention from SEOs..

Istech Web Design offer website optimisation services to both existing and new clients..

With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines such as Google and Bing..

As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to maximize the search engine performance of their websites.

Website Promotion Strategies

We use a variety of strategies in our website optimisation projects including:

Social Media Book Marking

Press Releases

Web Directory Submission

Article Submission

We will help you make intelligent keyword choices, ensure your source code is well written so your website’s relevant content is presented clearly to both the user and the search engines. This is the only way to achieve good, long term results.

Organic SEO Vs Pay Per Click (PPC)

It is also useful to understand the difference between ‘organic website optimisation’ and ‘paid listings’.

Paid search engine listings can be purchased through ‘PPC’ such as Google‘s AdWords service and can achieve results almost instantly. The purpose of organic optimisation is to achieve long-term high ranking listings in the organic section of the search results.

Both approaches have their advantages and disadvantages and we often recommend a combination of both for a short period of time, particularly for new websites.


1st July 2015

Search Engine Optimisation

28th May 2010

Google’s Matt Cutts on Search Engine Optimisation (SEO)

Google’s Matt Cutts was in Dublin recently to speak at a Dublin Chamber of Commerce Event and he had a number of interesting things to say […]
1st July 2009

Organic SEO for Small Businesses – Part 1

Internet marketing budgets are usually very small or non-existent for most typical small businesses so organic SEO is critically important for web sites that will rank […]
11th June 2009

Irish Link Directories

Here’s a couple more websites where you can add a link to your website: Start Page Ireland If you haven’t done this before you need […]
11th May 2009

More Link Building…

Here are some more good links where you can get your website listed. Some of them require registration but it’s well worth doing as getting a […]