We’re constantly surprised at the number of companies who overlook some of the basics when they launch their new website. Advertising their web address and main email address is one of the most obvious and below is a checklist of items which should contain this information:
1. Company letterhead & compliment slips
2. Business cards
3. Company signage
4. Company vehicles where appropriate
5. Any form of advertising including newspapers, flyers etc.
Yes the above probably won’t be cheap but remember you can’t rely solely on search engines to generate traffic for your website!